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The ‘60s and ‘70s brought Lilly professional triumphs, but also personal troubles. "She was incredibly liberal and progressive, and I think she struggled fitting into what is essentially a mean old Republican town." She didn’t have the typical worries that a lot of people have of paying the mortgage, but she was also very sensitive to inequality," Stolman said. Because she was born into wealth, she had the luxury of being eccentric. McKim, I've just married your daughter.' All Pappy said was, 'Which one?'''ĭespite their spontaneous elopement, the pair settled down in Palm Beach-which even pre-Trump was a resort destination for the wealthy where few lived full-time-and shortly after, started a family. “When I called home, Peter got on the phone and said, 'Mr. We eloped in Baltimore and flew down to Palm Beach,” she recalled in a W Magazine interview. She later met and married Peter Pulitzer, of the Pulitzer Prize family, in a whirlwind romance.
Bostwick, she wanted for nothing and attended the famed Miss Porter's School right between Lee and Jackie Bouvier.įollowing school, she eschewed a traditional debutante coming out, instead joining the Frontier Nurse Service. The great-granddaughter of Standard Oil partner Jabez A. Lillian Lee McKim was born in Roslyn, New York in November of 1931 (or somewhere thereabouts Lilly was always a bit coy about her age). Lilly's independent spirit wasn't a product of her time in Florida rather, she was always an original thinker, despite growing up in the somewhat rigid world of old-money society. "Lilly Pulitzer represents a departure not only from the way Palm Beach dresses, but also from the way Palm Beach lives."
The story, which featured Wendy Vanderbilt wearing Lilly’s styles, also highlighted the designer’s atypical lifestyle. "Almost single-handedly Lilly Pulitzer has created a dress fad that is sweeping the country-a design she calls the 'Lilly,'" it continued. A good-looking young brunette with a good head for business has changed all that,” opened the article, titled " A Barefoot Tycoon Makes Lillies Bloom." But it was not the place where styles were made. “Palm Beach has long been the place where styles were set. And by February of 1963, Lilly was the one being featured in magazines the popularity of her clothes, which by that point were being sold in boutiques nationwide, had warranted her a Life spread of her own. Key to the success of the business was Lilly’s network of society women, both in Palm Beach and back in New York, but none of whom influenced the brand’s popularity quite like Jackie Kennedy.Īfter the first lady was photographed in Capri wearing a polka-dot Lilly Pulitzer shift in 1962, the business “took off like a zingo,” to quote the dressmaker herself. She loved good food and she loved a good cocktail," he said. She had a big personality, a huge heart, and an appetite for life.
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They were wearing heavily constructed longline bras, panty girdles, full slips, stockings, stiletto heels-it was that Mad Men look, and Lilly would have none of that," said Steven Stolman, who not only curated the brand’s 50th Anniversary Retrospective, and worked on the revival collection of Lilly Pulitzer in the ‘90s, but also had a personal friendship with the woman herself. In the late ‘50s, early ‘60s, women were corseting themselves to fit the clothes. "They were the antithesis of what most women were wearing at the time. The clothes sold because they were unlike anything else on the market. People thought the Lilly dress was a fad that would last about two years.We just picked up steam and kept going." "The first Lillys were made from fabrics I'd buy in the dime stores in West Palm Beach," she said in a 1971 interview in the Palm Beach Post.
"He said 'No-80!' I said, 'You're out of your mind.'"īut they were an instant hit, even before Lilly developed a partnership with Key West Hand Prints, a screen-printing shop, which would become essential in establishing Lilly Pulitzer's iconic vibrant aesthetic. "I asked my husband if we could put a few of my dresses in, about 12 or 15," Lilly told the Palm Beach Post in 1964. She asked a seamstress to create a sample, and before long, she was out of the juice business and into the dress business.
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